At the core of Act Personal, a key element in Luis Gallardo's Brands & Rousers, is the notion that the individual matters more than national boundaries. Human behavior is not restricted or defined by geographical borders, which is why Act Local no longer makes sense. Perhaps it never did. The Act Personal credo highlights that effective marketing must be grounded in a profound understanding of individuals. Frankly, we must understand people at a level they are not accustomed to or even capable of understanding themselves. Put another way, we must learn what is the hardest to know: Why people do what they do, and say what they say? Philip Granof is CEO of Protobrand

Staying a step ahead of today’s ever-changing and complex global environment is no easy feat, even for the savviest of marketers and C-suite executives. That’s why we’ve developed the THAP beta lab, your gateway to learning, collaborating, and assessing how leaders around the world can shape a desirable and sustainable future for their organization.


This is where you, along with our extensive network of high profile business executives, MBA students, professors, and other marketing gurus, come together to discuss Think Holistic Act Personal—a new alternative to solving everything that’s been missing in the way we approach, address, and help eradicate major challenges such as poverty, education, and sustainability happening around the world today.


Join your host, Luis Gallardo, as he combines his shared passion and expertise in the areas of global brand strategy, behavioral economics and collective leadership to bring you what is quite possibly, the most eminent and effective business philosophy of the 21st century. So goodbye Global-Local, it’s time we start thinking holistically and acting personally for everything we set out to achieve.

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