Reputation building and Revenue generation here go hand in hand and are inter-related. That is to say it is widely accepted today that your best revenue base multiplier is your current customer base. Really perform for them and they’ll reward you with more (higher order quantity, more frequently) and they’ll lead you to other customers by recommending you to them. So, revenue generating well from your current base will strengthen your reputation and grow revenues. I see them both as indispensable tools for the contemporary manager as Luis Gallardo does in his book. A must read! Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD in Lausanne, Switzerland. and bestselling author of Beyond the familiar and Simply Better.

Staying a step ahead of today’s ever-changing and complex global environment is no easy feat, even for the savviest of marketers and C-suite executives. That’s why we’ve developed the THAP beta lab, your gateway to learning, collaborating, and assessing how leaders around the world can shape a desirable and sustainable future for their organization.

 

This is where you, along with our extensive network of high profile business executives, MBA students, professors, and other marketing gurus, come together to discuss Think Holistic Act Personal—a new alternative to solving everything that’s been missing in the way we approach, address, and help eradicate major challenges such as poverty, education, and sustainability happening around the world today.

 

Join your host, Luis Gallardo, as he combines his shared passion and expertise in the areas of global brand strategy, behavioral economics and collective leadership to bring you what is quite possibly, the most eminent and effective business philosophy of the 21st century. So goodbye Global-Local, it’s time we start thinking holistically and acting personally for everything we set out to achieve.

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