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Brand Strategy NYC, Los Angeles, Chicago | Marketing & Business Communication Strategies | Marketing Consulting Firm - Think Holistic Act Personal

Despite the challenges of 2011, let us not forget that we have as many, if not more, opportunities ahead of us. We have many choices. Perhaps the biggest test we face is in developing the capacity to look beyond short-term pressures to make sense of change – and to take action today. Looking ahead, it will not be business as usual, or society as usual. We will have to question how we think, work together and act to seize opportunities and address challenges. We need a point of view on the future, a way to move from data overload to informed action. Executives today spend too much time looking at the world from inside their business and responding to short-term pressures. Understanding our current and future reality requires inverting this lens and looking from the outside-in. Frameworks such as the one developed by Luis Gallardo help business managers to make that sense of change. Tracey Keys, Director of Strategy Dynamics Global Limited, publisher of www.globaltrends.com

Staying a step ahead of today’s ever-changing and complex global environment is no easy feat, even for the savviest of marketers and C-suite executives. That’s why we’ve developed the THAP beta lab, your gateway to learning, collaborating, and assessing how leaders around the world can shape a desirable and sustainable future for their organization.


This is where you, along with our extensive network of high profile business executives, MBA students, professors, and other marketing gurus, come together to discuss Think Holistic Act Personal—a new alternative to solving everything that’s been missing in the way we approach, address, and help eradicate major challenges such as poverty, education, and sustainability happening around the world today.


Join your host, Luis Gallardo, as he combines his shared passion and expertise in the areas of global brand strategy, behavioral economics and collective leadership to bring you what is quite possibly, the most eminent and effective business philosophy of the 21st century. So goodbye Global-Local, it’s time we start thinking holistically and acting personally for everything we set out to achieve.

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