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January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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May 16th, 2012  |  Published in Relationships, Revenues, Uncategorized

The new rules of strategic relational engagement

Nadine B. Hack, named one of 100 Top Thought Leaders on Trustworthy Business Behavior, is Executive-in-Residence at IMD in Lausanne, Switzerland, and President and CEO of beCause Global Consulting based out of New York, USA.  She has advised The Coca-Cola Company, Omnicom Group, Unilever and other Fortune 500 companies on rethinking stakeholder engagement.  Follow Ms. Hack on Twitter @nadinehack and at http://blog.beCause.net.

 

This article details my concept of “Strategic Relational Engagement (SRE).”  By developing productive rapport with internal and external stakeholders, a company increases its bottom-line and its strategic impact, while often heightening its status as a good corporate citizen.

 

 

 
 
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October 13th, 2011  |  Published in frameworks, Holistic, Insights & ideas, Revenues, Uncategorized

Shaping the Future You Want: Four Accelerating Global Challenges

Tracey Keys, Director of Strategy Dynamics Global Limited, publisher of www.globaltrends.com

 

2011 is one of those noteworthy years where events have unfolded which will have far-reaching consequences in the years and decades ahead; events of such a profound nature that any one of these events would have been more than enough for the world to cope with alone, from the devastating tsunami and nuclear disaster in Japan to the popular revolutions of the Arab Spring to the deepening financial crisis over sovereign debt. Together they have stretched our resources and ability to respond, individually and collectively.

 
 
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October 5th, 2011  |  Published in frameworks, Insights & ideas, Reputation, Uncategorized

When Community Investment and Involvement pays-off


Helen Den Held, is Brand, Communications and CR Director of Deloitte Netherlands

 

Last week I met with one of my peers from a global company based in the Netherlands. She’s been running a community involvement program for the past 5 years and wanted to gain some insights from me as to how we run the Fair Chance Foundation. I was flattered that she’d reached out to me and also thrilled to be able to share knowledge and where possible best practice. Especially since our Foundation has only been around for a year, having launched in September 2010.

 
 
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September 15th, 2011  |  Published in Insights & ideas, Reason, Reputation, Uncategorized

Shaping the future of your company – Ideal Brands or Brand Ideals?

Tim Wragg is CEO of Millward Brown in Europe, a leading research agency specialising in brand, media and communications. He has a lifelong interest in brands and extensive experience advising marketers in the art and science of influencing consumer choice.  

 

Ask any consumer or end user what makes an ideal brand and you’ll more than likely hear familiar words such as fashionable, current, trend-setting, reliable, value for money, quality and trustworthy. These are, of course, all perfectly acceptable descriptors. For those customers regularly expressing brand loyalty when purchasing products or services, such values justify their decisions.

 
 
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September 12th, 2011  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Uncategorized

4 Marketing P’s are no longer valid. The world is today a bit more interactive than that.

Luis Gallardo Author of Brands & Rousers

Luis Gallardo is Author of Brands & Rousers. Former Managing Director of Global Brand & Marketing at Deloitte.  

 

In recent years, the concept of Reputation has garnered widespread attention and interest. Businesses no longer regard traditional financial indices as the only indicators of progress. As a measure of success, Reputation rivals, and perhaps even surpasses, stock market performance, earnings, or the recovery of investments. In the least, it certainly affects these other measures.

 
 
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June 13th, 2011  |  Published in Insights & ideas, Rouser, Uncategorized

Bees are our buzzword

Stephen Langton, Managing Director, Deloitte Center for Collective Leadership.


It’s spring in London and here I am, not in Park Lane, but somewhere just as nice and iconic: Bush House, famous home of the BBC’s World Service and, since March, to the fledgling Deloitte Center for Collective Leadership (DCCL).

 

We started out at the start of 2011, “tasked” to take care of the Deloitte As One program and build a resource center for practitioners – and, indeed, the world’s leaders. But don’t worry. I’m not going to use this blog to tell you how great we are, what our vision is and how far we’ve come on the “journey” towards it.

 
 
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June 9th, 2011  |  Published in Insights & ideas, Reason, Uncategorized

“Culture eats strategy for breakfast”

Alexander Hamilton, Deloitte’s Global Brand Senior Manager for Brand Engagement.


I love the above quote. Five words put it all out there.

 

I would argue that most companies are outstanding at developing strategy but struggle with execution, the primary reason being that the importance of ensuring that the existing corporate culture is supportive of the strategy is often overlooked.  The result?  “Culture eats strategy for breakfast”.  A primary reason for the failure of so many strategies is that, while the tools and techniques may be present and strategy rolled out and implemented with vigor, the fundamental culture of the organization remains the same.

 
 
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June 6th, 2011  |  Published in Insights & ideas, Reason, Uncategorized

“Only critical feedback helps us go the extra mile”

Elisa Nistri is Marketing Director of Tetra Pak in Italy.

Read what she told Thap!


Many executives and companies around the world want their products to be different and ‘unique on shelf’ when in the reality the priority number one for us all should rather be ‘being relevant’ to consumers, i.e. satisfying their unfulfilled needs. Red Bull entered the market using just another type of can (a bit taller and slimmer but in the end nothing but another can) and yet managed to create a totally new market segment and position for themselves. Why? Because they found a way to be relevant, because consumers needed an energy kick here and there and Red Bull fulfilled such need.

 
 
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June 2nd, 2011  |  Published in Insights & ideas, Reputation, Uncategorized

“Reputation building and Revenue generation have to be symbiotic concepts”

Jim Prior is CEO of The Partners, Marketing Magazine’s Branding Agency of the Year and no 1 in Design Week’s Creative League Table. This is what he told Thap!


 

Organizations shouldn’t be trying to solve the topic of relevance VERSUS differentiation. The topic should be relevance AND differentiation. But it’s the latter one – differentiation – which I think is the one more companies need to spend more time focusing on. I think we can take for granted that in most well-established companies there is relevance to their product and service mix – if they had an irrelevant offer they would not have managed to survive at all.

 
 
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