Revenues

April 11th, 2011  |  Published in godeeper, Revenues

Announcement: REVENUE

REVENUE can take various forms. It can be tangible and intangible. It can be financial and non-financial. Each offers the same thing at a fundamental level. It’s called value.
The key to creating value is to keep a careful watch far out on the horizon. Spot potential changes taking place, consequences for your business, and opportunities they present.

Then to pursue opportunities that may yield the desired level of R for Revenue, adopt strategies. Examples? Enter new markets or open new market space. Restructure or diversify.

Adopt an entrepreneurial mindset. Explore and develop. Integrate these principles to rev up REVENUE for long-lasting growth and profitability.

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , ,

January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , ,

January 5th, 2013  |  Published in Act, Reputation, Revenues

Mass Marketing in a Global Economy is Dead: Prove You Can Personalize

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @B2BMarketing

 

 

Our global consciousness is growing. Whether it’s the Syrian uprising covered 24/7 on CNN or protests in Iran arranged via Twitter, traditional as well as new media forms — along with the myriad devices we use to get connected — ensure that our need for constant access is being met.

 

Furthermore, thanks largely to Facebook, there are only 4.5 degrees of separation between any two people anywhere on the planet. With the world continuing to proverbially shrink, is it really any surprise that today’s consumers crave a personalized touch more than ever before? Everything from smartphones to Twitter points to us being as interconnected as possible. Translation: we want people (and in this case, yes, companies are people, too) to know who we are.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , ,

December 19th, 2012  |  Published in Relationships, Revenues

Are Relationships Vital To Business Growth?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Relationships are the cornerstone of a new era of people-to-people businesses

 

All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate the parts than you could separate a stem from a flower–the whole plant clearly needs both parts. The quality of relationships is a very real asset of the business. The learning, generation of knowledge, improvements and innovations that result from good relationships all contribute to the bottom line.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , ,

November 29th, 2012  |  Published in Act, Revenues, Rouser

Why a Big Business Should Still Be Entrepreneurial

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Score

 

Companies are built on entrepreneurial principles, but the same traits, which fostered initial success, can be the first to fall to the wayside as a business grows. Keep your company riding the fine line between small shops and big business by focusing on these top startup traits:

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , ,

November 15th, 2012  |  Published in Act, Revenues

Revenue Leads to Growth—Where Is Yours?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

Understanding why revenue is critical and how to grow it are vital to small business health

 

The next building block of a successful small business is revenue; specifically, how best to establish a robust business model that generates profitable income. Understanding why revenue is critical to success is not hard: quite simply, without it, everything else is for nothing.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , ,

October 31st, 2012  |  Published in Reason, Revenues

What is Your Company’s Reason?

Reason-Brands-Rousers-Luis-GallardoLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Be sure your company has a good reason and it is communicated to stakeholders

 

As I explained in my previous article, certainty is a thing of the past. Companies no longer have the luxury of assuming that they can survive glitches in the market with a few last-minute tweaks. The following articles explore six key and interconnected elements in more detail—the six Rs. They provide a great way to assess the health of your business and its areas of strength and weakness, let’s focus this time on Reason.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , ,

October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , ,

October 15th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Risky Business – Startup Risk Management Advice

Risky BusinessLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ KillerStartups

 

As anyone can tell you, business is risky, especially for startups. Yet the risk involved is not to be responded to fearfully, running away from “what could be” with your tail between your legs. We become fearful from thinking that the unknown will be worse than our current state.

 

But risk is inevitable. There’s risk involved if you take action, and there’s inherent risk if you do nothing. Meet that risk head-on!

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger