Reason

April 11th, 2011  |  Published in godeeper, Reason

Announcement: REASON

Creating a sustainable, high performance business requires Reason: an organization’s internal compass on why they do business and stay the course.

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February 5th, 2015  |  Published in Act, Insights & ideas, Reason, Rouser

4 Lessons in Leadership From Jack Ma, CEO of Alibaba

Alibaba-IPO-China-Trading

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @EO Overdrive

 

You can now follow The Blog of Luis Gallardo here

 

 

 

 

China is one of the largest countries in the world, so it’s no surprise that its most internationally recognized brand, Alibaba, does things big.

 

Alibaba started as a domestic company with global ambitions, and it has become a runaway success story since setting the record for the largest initial public offering in history. It’s run by a man whose dedication to a cause bigger than himself has poised Alibaba to revolutionize China’s e-commerce, banking, and insurance industries — not to mention, expand its global operations.

 

 
 
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January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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January 12th, 2013  |  Published in Reason, Rouser

Don’t just be a leader. Be a rouser!

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @UpStart

 

To lead individuals, companies, and a marketplace, you want to be a rouser. Rousers believe in empowering. They understand the human need for psychological fulfillment. They have that “special something” that bestows upon them the ability to motivate people.

 

Think about the job situations you’ve been in with bosses who led well and those who did not. What characteristics did you see that you want to mimic? What characteristics do you want to avoid?

 
 
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December 12th, 2012  |  Published in Reason, Reputation

Reputation Is Critical To Sustained Growth

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Reputation is about managing the perceptions that define reality

 

If you have any doubt about just how critical reputation is, think for a moment about the horrendous mistakes made by Enron, Lehman Brothers and WorldComm, and what those errors did to the reputations of these giant firms.

 
 
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October 31st, 2012  |  Published in Reason, Revenues

What is Your Company’s Reason?

Reason-Brands-Rousers-Luis-GallardoLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Be sure your company has a good reason and it is communicated to stakeholders

 

As I explained in my previous article, certainty is a thing of the past. Companies no longer have the luxury of assuming that they can survive glitches in the market with a few last-minute tweaks. The following articles explore six key and interconnected elements in more detail—the six Rs. They provide a great way to assess the health of your business and its areas of strength and weakness, let’s focus this time on Reason.

 
 
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October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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October 15th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Risky Business – Startup Risk Management Advice

Risky BusinessLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ KillerStartups

 

As anyone can tell you, business is risky, especially for startups. Yet the risk involved is not to be responded to fearfully, running away from “what could be” with your tail between your legs. We become fearful from thinking that the unknown will be worse than our current state.

 

But risk is inevitable. There’s risk involved if you take action, and there’s inherent risk if you do nothing. Meet that risk head-on!

 
 
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October 2nd, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

The New CEO Mandate

Luis Gallardo Author of Brands & Rousers

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Chief Outsiders

 

Certainty is a thing of the past. Companies no longer have the luxury of assuming they can survive glitches in the market with a few last-minute tweaks: markets are too changeable from too many angles for that to be a sustainable approach. It is not enough to simply develop an ad hoc, last minute response as changes occur; strong companies have a mindset and approach that anticipates change and have systems in place that can deal with any changes quickly and efficiently.

 
 
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