Insights & ideas

February 5th, 2015  |  Published in Act, Insights & ideas, Reason, Rouser

4 Lessons in Leadership From Jack Ma, CEO of Alibaba

Alibaba-IPO-China-Trading

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @EO Overdrive

 

You can now follow The Blog of Luis Gallardo here

 

 

 

 

China is one of the largest countries in the world, so it’s no surprise that its most internationally recognized brand, Alibaba, does things big.

 

Alibaba started as a domestic company with global ambitions, and it has become a runaway success story since setting the record for the largest initial public offering in history. It’s run by a man whose dedication to a cause bigger than himself has poised Alibaba to revolutionize China’s e-commerce, banking, and insurance industries — not to mention, expand its global operations.

 

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , ,

March 23rd, 2012  |  Published in Insights & ideas, Reason, Relationships, Reputation, Resilience, Revenues, Rouser

It’s People-to-People and Not B2B

Christopher Van Mossevelde, Editor of Employer Branding Today

 

Meeting with Luis Gallardo, one of the speakers at the Universum Awards in Sweden, one couldn’t help but acknowledge the charisma and warmth of this man. Luis is the founder and CEO of ThapGroup, a consultancy that helps companies adopt the: Think Holistic Act Personal business philosophy. Previously, he was managing director of global brand and marketing at Deloitte and has a wealth of experience in the field.

 

Luis held a session entitled “Build your Future Employer Brand” and the audience bought into the main idea: What does a brand stand for? What does it want to be known for? As he rightly pointed out, so many professionals in the field don’t know the answers to these questions and if they do, they might just be off track.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , , , , ,

January 30th, 2012  |  Published in Act, Insights & ideas, Personal, Reputation

Coca Cola Content Strategy 2020 – Worth a try!

Coca-Cola has disclosed its content and creative strategy for the next phase of their journey which will take its key brands up to  its goal in 2020.

 

The intention is to move from creative excellence to content excellence. Goals are to:

 

  • Create ideas so contagious that they can not be controlled
  • Through telling stories they will provoke conversations that they can earn a disproportionate share of popular culture
  • Create a conversational model centred around brand stories to create ideas, provoke conversations that coca-cola can act and react upon
  • Harness the distribution of creativity.  Coca-cola has observed that user generated content outnumbers coca-cola generated content on its brands
  • Respond to the on demand culture where consumers can turn their demands on 24 hours a day
  • Leverage existing ideas and behaviours used in other companies using social media
  • Develop a deeper emotional connection through storytelling

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , ,

January 21st, 2012  |  Published in Holistic, Insights & ideas, Reason, Reputation, Revenues

Stepping up corporate citizenship for better days

Dr. Willem Smit is an affiliated IMD Research Fellow currently stationed in Singapore.

 

Volatility may be good for day traders on Wall Street but uncertainty is definitely not good for business on Main Street. It is difficult to ignore the fact that consumer sentiments in many markets remain low and that projects a bad omen.

 

The Occupy Movement is a reflection of a wider-shared feeling that something in many societies is not right and fair. What we have is an environment not favorable to conducting business.

 

Although comfortably protected by brand equity, big brands may soon be affected. Due to their reach and geographic exposure, big brands may be disproportionally harmed with the recession being global. With that in mind, some brands are taking a unique proactive strategy. They are using their strong images to, against all of the world’s disastrous negativism, send out constructive positive signals.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , ,

October 21st, 2011  |  Published in frameworks, Insights & ideas, Relationships

Return on Relationship, ROR (#RonR) – Implications for Global Impact

 

Ted Rubin is a leading social marketing strategist and coined the term ROR, Return on Relationship

 

We are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust).  This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing business worldwide.

 

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , , , ,

October 13th, 2011  |  Published in frameworks, Holistic, Insights & ideas, Revenues, Uncategorized

Shaping the Future You Want: Four Accelerating Global Challenges

Tracey Keys, Director of Strategy Dynamics Global Limited, publisher of www.globaltrends.com

 

2011 is one of those noteworthy years where events have unfolded which will have far-reaching consequences in the years and decades ahead; events of such a profound nature that any one of these events would have been more than enough for the world to cope with alone, from the devastating tsunami and nuclear disaster in Japan to the popular revolutions of the Arab Spring to the deepening financial crisis over sovereign debt. Together they have stretched our resources and ability to respond, individually and collectively.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , , , ,

October 5th, 2011  |  Published in frameworks, Insights & ideas, Reputation, Uncategorized

When Community Investment and Involvement pays-off


Helen Den Held, is Brand, Communications and CR Director of Deloitte Netherlands

 

Last week I met with one of my peers from a global company based in the Netherlands. She’s been running a community involvement program for the past 5 years and wanted to gain some insights from me as to how we run the Fair Chance Foundation. I was flattered that she’d reached out to me and also thrilled to be able to share knowledge and where possible best practice. Especially since our Foundation has only been around for a year, having launched in September 2010.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , ,

September 15th, 2011  |  Published in Insights & ideas, Reason, Reputation, Uncategorized

Shaping the future of your company – Ideal Brands or Brand Ideals?

Tim Wragg is CEO of Millward Brown in Europe, a leading research agency specialising in brand, media and communications. He has a lifelong interest in brands and extensive experience advising marketers in the art and science of influencing consumer choice.  

 

Ask any consumer or end user what makes an ideal brand and you’ll more than likely hear familiar words such as fashionable, current, trend-setting, reliable, value for money, quality and trustworthy. These are, of course, all perfectly acceptable descriptors. For those customers regularly expressing brand loyalty when purchasing products or services, such values justify their decisions.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , ,

August 27th, 2011  |  Published in Insights & ideas, Think

Is Market Research Precisely Wrong?

 

Rob Stevens is Director of THiNK Eyetracking. THiNK is a provider of consumer insight.

 

 

There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it:

“People don’t do what they say, don’t say what they think, and don’t think how they feel.”

Traditional methods of market research focus on what can be gleaned from the conscious mind largely because until recently the tools to investigate the subconscious mind were not readily available.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , , , ,

July 20th, 2011  |  Published in Insights & ideas, Relationships

A disciplined branding process: stakeholders diagram


Alina Wheeler is a brand consultant. She is the author of Designing Brand Identity: An essential guide for the whole branding team, and co-author of Brand Atlas: Branding intelligence made visible. Her signature questions for brand builders are: Who are you? Who needs to know? Why should they care? How will they find out?

 

Seizing every opportunity to build trust and brand champions begins with identifying the constituencies that affect your success. Gaining insight into stakeholder needs, networks, characteristics, behavior, and perceptions yields a high return.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , ,