Personal

April 11th, 2011  |  Published in godeeper, Personal

Announcement: PERSONAL

What drives us? What annoys us? What inspires us? What bores us?

How do we gain insight into human dynamics? The study of behavioral economics helps. The same applies to behavioral psychology. They provide us with a window into basic human traits and predispositions.

By sharpening our perception, we are better equipped to recognize clues as well as offer effective cues.

After all, we are only human. However, the more we know about ourselves and others, the better position we are in to succeed with those around us, especially clients.

And that is what THAP is all about.

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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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November 22nd, 2012  |  Published in Personal, Rouser

What Is A Rouser? The Ultimate Business Leader

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Rousing leadership sets off a chain reaction that propels a business forward

 

Editor’s note: This is the 3rd installment in the series. Read part one here and part two here.

 

So far in this series, I have covered reason and revenues. This time I’ll explain the indispensable driver of success: rousing leadership.

 

Why are rousers so important? They put things in motion. They set off a chain reaction that propels the company forward, enabling it to grow beyond the ordinary to become truly great. To rouse people you need to lead them.

 
 
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August 25th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Mindfulness, brands & rousers for the new world reality

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Employer Branding Revolution

 

In recent decades, several themes have shaped business life as a whole and executives’ thinking in particular. These issues include the rise of technology and its impact both on what customers want and what business can achieve. Interestingly, history suggests that the impact of technology is often over-estimated in the short-term and under-estimated in the long-term.

 

 
 
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August 15th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Leading in Turbulent Times. Where is the full picture?

 

Luis Gallardo, Author of Brands & Rousers. The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

 

There are two things we can say for certain about the future: it will be different, and it will surprise. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from the events of the late 20th Century and the first decade of the 21st it is this: it is not simply what we know that matters, but how we react to what we do not know.

 
 
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June 6th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Brands & Rousers, The Full Picture

 

In life, as it is in business, it is not enough seen the big picture, it is about understanding the full picture. Brands & Rousers, a book written by Luis Gallardo, is all about interconnections and their meaning, it is about multi-dimensions and dynamic systems. Very soon available in stores.


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April 13th, 2012  |  Published in Holistic, Personal, Resilience, Revenues

Searching for Happiness. Higher average incomes do not necessarily improve average well-being

Edited by John Helliwell, Richard Layard and Jeffrey Sachs, World Happiness Report, The Earth Institute, Columbia University

 

Happiness isn’t easy to quantify, but a lot of people have tried: Bhutan has its Gross National Happiness survey, global research company Ipsos has its annual world happiness poll, and now Columbia University’s Earth Institute has put out the first World Happiness Report, which has the ambitious goal of surveying the state of happiness in the world today and looking at how the science of happiness plays into it.

 
 
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January 30th, 2012  |  Published in Act, Insights & ideas, Personal, Reputation

Coca Cola Content Strategy 2020 – Worth a try!

Coca-Cola has disclosed its content and creative strategy for the next phase of their journey which will take its key brands up to  its goal in 2020.

 

The intention is to move from creative excellence to content excellence. Goals are to:

 

  • Create ideas so contagious that they can not be controlled
  • Through telling stories they will provoke conversations that they can earn a disproportionate share of popular culture
  • Create a conversational model centred around brand stories to create ideas, provoke conversations that coca-cola can act and react upon
  • Harness the distribution of creativity.  Coca-cola has observed that user generated content outnumbers coca-cola generated content on its brands
  • Respond to the on demand culture where consumers can turn their demands on 24 hours a day
  • Leverage existing ideas and behaviours used in other companies using social media
  • Develop a deeper emotional connection through storytelling

 
 
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July 13th, 2011  |  Published in Insights & ideas, Personal

Act Personal Means Know the Person

 

Philip Granof is CEO of Protobrand. While having a successful career leading some the country’s top branding and identity firms, he started in the fields of neuropsychology, cognitive science, and research psychology at Stanford, U.C. Berkeley, and UCLA.

 

 

At the core of Act Personal is the notion that the individual matters more than national boundaries. Human behavior is not restricted or defined by geographical borders, which is why Act Local no longer makes sense. Perhaps it never did. The Act Personal credo highlights that effective marketing must be grounded in a profound understanding of individuals.

 
 
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