Reputation

April 11th, 2011  |  Published in godeeper, Reputation

Announcement: REPUTATION

In recent years, the concept of REPUTATION has gathered widespread attention and interest.

Businesses no longer regard the traditional financial indices as the only indicators of its progress. As a measure of success, REPUTATION rivals, and perhaps surpasses, stock market performance, earnings, or the recovery of investments. In the least, it certainly affects them.

REPUTATION also affects brand. It has the power to build trust with those outside a business, such as clients, as well as with the employees within. On the flip side, it has the potential to cause and court disaster.

As such, it has a prominent place among the 6R’s that comprise THAP.

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January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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January 5th, 2013  |  Published in Act, Reputation, Revenues

Mass Marketing in a Global Economy is Dead: Prove You Can Personalize

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @B2BMarketing

 

 

Our global consciousness is growing. Whether it’s the Syrian uprising covered 24/7 on CNN or protests in Iran arranged via Twitter, traditional as well as new media forms — along with the myriad devices we use to get connected — ensure that our need for constant access is being met.

 

Furthermore, thanks largely to Facebook, there are only 4.5 degrees of separation between any two people anywhere on the planet. With the world continuing to proverbially shrink, is it really any surprise that today’s consumers crave a personalized touch more than ever before? Everything from smartphones to Twitter points to us being as interconnected as possible. Translation: we want people (and in this case, yes, companies are people, too) to know who we are.

 
 
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December 12th, 2012  |  Published in Reason, Reputation

Reputation Is Critical To Sustained Growth

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Reputation is about managing the perceptions that define reality

 

If you have any doubt about just how critical reputation is, think for a moment about the horrendous mistakes made by Enron, Lehman Brothers and WorldComm, and what those errors did to the reputations of these giant firms.

 
 
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October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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October 15th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Risky Business – Startup Risk Management Advice

Risky BusinessLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ KillerStartups

 

As anyone can tell you, business is risky, especially for startups. Yet the risk involved is not to be responded to fearfully, running away from “what could be” with your tail between your legs. We become fearful from thinking that the unknown will be worse than our current state.

 

But risk is inevitable. There’s risk involved if you take action, and there’s inherent risk if you do nothing. Meet that risk head-on!

 
 
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October 2nd, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

The New CEO Mandate

Luis Gallardo Author of Brands & Rousers

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Chief Outsiders

 

Certainty is a thing of the past. Companies no longer have the luxury of assuming they can survive glitches in the market with a few last-minute tweaks: markets are too changeable from too many angles for that to be a sustainable approach. It is not enough to simply develop an ad hoc, last minute response as changes occur; strong companies have a mindset and approach that anticipates change and have systems in place that can deal with any changes quickly and efficiently.

 
 
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September 27th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Zappos, or what it takes to deliver “wow” experiences to customers – Brands & Rousers case

Zappos Brands RousersZappos, the “world’s most popular shoe store,” headquartered in Nevada with operations in the USA and Canada, is rapidly becoming the premiere destination for online shoes, handbags, and clothing. The value proposition? Online shoes with superior customer service.

 

 
 
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September 17th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Grameen Bank is in business to enable the poor, especially the poorest – Brands & Rousers case

Grameen Bank Brands Rousers

Headquartered in Bangladesh, Grameen Bank is a leading micro-lending social bank lead by 2006 Nobel Peace Prize winner Muhammad Yunus. Through discipline, unity, courage, and hard work, Grameen Bank is in business to enable the poor, especially the poorest, to create a world without poverty.

 

 
 
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