Relationships

April 11th, 2011  |  Published in godeeper, Relationships

Announcement: RELATIONSHIPS

What generates receipts and value creation? What drives transactions in the B2B sector and the B2C as well? It’s not the first B in B2B and B2C, which stands for business. People do.

Welcome to the new era of RELATIONSHIPS in business and other domains.

Looking inward for the corporate ladder? Watch out. It’s gone.

Looking outward? Here too RELATIONSHIPS abound. Clients, distributors, vendors, the media, the regulators, government itself—note and address stakeholders of all kinds.

Like life itself, business today relies on people. And managing them for success is the stuff of RELATIONSHIPS, appropriately expressed in upper case letters.

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January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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December 19th, 2012  |  Published in Relationships, Revenues

Are Relationships Vital To Business Growth?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Relationships are the cornerstone of a new era of people-to-people businesses

 

All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate the parts than you could separate a stem from a flower–the whole plant clearly needs both parts. The quality of relationships is a very real asset of the business. The learning, generation of knowledge, improvements and innovations that result from good relationships all contribute to the bottom line.

 
 
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October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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October 15th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Risky Business – Startup Risk Management Advice

Risky BusinessLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ KillerStartups

 

As anyone can tell you, business is risky, especially for startups. Yet the risk involved is not to be responded to fearfully, running away from “what could be” with your tail between your legs. We become fearful from thinking that the unknown will be worse than our current state.

 

But risk is inevitable. There’s risk involved if you take action, and there’s inherent risk if you do nothing. Meet that risk head-on!

 
 
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October 2nd, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

The New CEO Mandate

Luis Gallardo Author of Brands & Rousers

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Chief Outsiders

 

Certainty is a thing of the past. Companies no longer have the luxury of assuming they can survive glitches in the market with a few last-minute tweaks: markets are too changeable from too many angles for that to be a sustainable approach. It is not enough to simply develop an ad hoc, last minute response as changes occur; strong companies have a mindset and approach that anticipates change and have systems in place that can deal with any changes quickly and efficiently.

 
 
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September 27th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Zappos, or what it takes to deliver “wow” experiences to customers – Brands & Rousers case

Zappos Brands RousersZappos, the “world’s most popular shoe store,” headquartered in Nevada with operations in the USA and Canada, is rapidly becoming the premiere destination for online shoes, handbags, and clothing. The value proposition? Online shoes with superior customer service.

 

 
 
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September 17th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Grameen Bank is in business to enable the poor, especially the poorest – Brands & Rousers case

Grameen Bank Brands Rousers

Headquartered in Bangladesh, Grameen Bank is a leading micro-lending social bank lead by 2006 Nobel Peace Prize winner Muhammad Yunus. Through discipline, unity, courage, and hard work, Grameen Bank is in business to enable the poor, especially the poorest, to create a world without poverty.

 

 
 
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September 5th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Lego aims to inspire and develop the builders of tomorrow – Brands & Rousers case

LEGO BRAND ROUSERS

 

As the fifth largest manufacturer of play materials in the world, this Denmark-based global brand with operations in over 130 countries worldwide, aims to inspire and develop the builders of tomorrow. Through the brand values of imagination, creativity, fun, learning, caring and quality, they are “inventing the future of play.

 
 
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