Think Holistic Act Personal (thap) - Marketing Consulting Firm

February 5th, 2015  |  Published in Act, Insights & ideas, Reason, Rouser

4 Lessons in Leadership From Jack Ma, CEO of Alibaba

Alibaba-IPO-China-Trading

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @EO Overdrive

 

You can now follow The Blog of Luis Gallardo here

 

 

 

 

China is one of the largest countries in the world, so it’s no surprise that its most internationally recognized brand, Alibaba, does things big.

 

Alibaba started as a domestic company with global ambitions, and it has become a runaway success story since setting the record for the largest initial public offering in history. It’s run by a man whose dedication to a cause bigger than himself has poised Alibaba to revolutionize China’s e-commerce, banking, and insurance industries — not to mention, expand its global operations.

 

 
 
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March 11th, 2013  |  Published in Resilience, Rouser

Why Companies Need To Constantly Build Their Resilience Skills

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Business Insider

 

In an uncertain time defined by rapid change, the word “resilience” has taken on new meaning. It’s no longer simply fending off the occasional mishap; the ability to quickly adapt, recover, and return reinvigorated is a constant requirement in the business world.

 
 
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January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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January 12th, 2013  |  Published in Reason, Rouser

Don’t just be a leader. Be a rouser!

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @UpStart

 

To lead individuals, companies, and a marketplace, you want to be a rouser. Rousers believe in empowering. They understand the human need for psychological fulfillment. They have that “special something” that bestows upon them the ability to motivate people.

 

Think about the job situations you’ve been in with bosses who led well and those who did not. What characteristics did you see that you want to mimic? What characteristics do you want to avoid?

 
 
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January 5th, 2013  |  Published in Act, Reputation, Revenues

Mass Marketing in a Global Economy is Dead: Prove You Can Personalize

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @B2BMarketing

 

 

Our global consciousness is growing. Whether it’s the Syrian uprising covered 24/7 on CNN or protests in Iran arranged via Twitter, traditional as well as new media forms — along with the myriad devices we use to get connected — ensure that our need for constant access is being met.

 

Furthermore, thanks largely to Facebook, there are only 4.5 degrees of separation between any two people anywhere on the planet. With the world continuing to proverbially shrink, is it really any surprise that today’s consumers crave a personalized touch more than ever before? Everything from smartphones to Twitter points to us being as interconnected as possible. Translation: we want people (and in this case, yes, companies are people, too) to know who we are.

 
 
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