March 11th, 2013  |  Published in Resilience, Rouser

Why Companies Need To Constantly Build Their Resilience Skills

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Business Insider

 

In an uncertain time defined by rapid change, the word “resilience” has taken on new meaning. It’s no longer simply fending off the occasional mishap; the ability to quickly adapt, recover, and return reinvigorated is a constant requirement in the business world.

 
 
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January 12th, 2013  |  Published in Reason, Rouser

Don’t just be a leader. Be a rouser!

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @UpStart

 

To lead individuals, companies, and a marketplace, you want to be a rouser. Rousers believe in empowering. They understand the human need for psychological fulfillment. They have that “special something” that bestows upon them the ability to motivate people.

 

Think about the job situations you’ve been in with bosses who led well and those who did not. What characteristics did you see that you want to mimic? What characteristics do you want to avoid?

 
 
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January 5th, 2013  |  Published in Act, Reputation, Revenues

Mass Marketing in a Global Economy is Dead: Prove You Can Personalize

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @B2BMarketing

 

 

Our global consciousness is growing. Whether it’s the Syrian uprising covered 24/7 on CNN or protests in Iran arranged via Twitter, traditional as well as new media forms — along with the myriad devices we use to get connected — ensure that our need for constant access is being met.

 

Furthermore, thanks largely to Facebook, there are only 4.5 degrees of separation between any two people anywhere on the planet. With the world continuing to proverbially shrink, is it really any surprise that today’s consumers crave a personalized touch more than ever before? Everything from smartphones to Twitter points to us being as interconnected as possible. Translation: we want people (and in this case, yes, companies are people, too) to know who we are.

 
 
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December 28th, 2012  |  Published in Resilience, Rouser

Is Your Business Resilient Enough?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

The ability to quickly adapt, recover and reinvigorate in business is a constant requirement

 

“I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game-winning shot … and I missed. I have failed over and over and over again in my life. And that’s precisely why I succeed,” said basketball great Michael Jordan.

 

In a world defined by rapid change and volatility, resilience has taken on a whole new meaning. It is no longer simply a case of being able to fend off the occasional knock here and there–the ability to quickly adapt, recover and return reinvigorated is a constant requirement.

 
 
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December 19th, 2012  |  Published in Relationships, Revenues

Are Relationships Vital To Business Growth?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Relationships are the cornerstone of a new era of people-to-people businesses

 

All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate the parts than you could separate a stem from a flower–the whole plant clearly needs both parts. The quality of relationships is a very real asset of the business. The learning, generation of knowledge, improvements and innovations that result from good relationships all contribute to the bottom line.

 
 
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December 12th, 2012  |  Published in Reason, Reputation

Reputation Is Critical To Sustained Growth

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Reputation is about managing the perceptions that define reality

 

If you have any doubt about just how critical reputation is, think for a moment about the horrendous mistakes made by Enron, Lehman Brothers and WorldComm, and what those errors did to the reputations of these giant firms.

 
 
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November 29th, 2012  |  Published in Act, Revenues, Rouser

Why a Big Business Should Still Be Entrepreneurial

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Score

 

Companies are built on entrepreneurial principles, but the same traits, which fostered initial success, can be the first to fall to the wayside as a business grows. Keep your company riding the fine line between small shops and big business by focusing on these top startup traits:

 
 
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October 31st, 2012  |  Published in Reason, Revenues

What is Your Company’s Reason?

Reason-Brands-Rousers-Luis-GallardoLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Be sure your company has a good reason and it is communicated to stakeholders

 

As I explained in my previous article, certainty is a thing of the past. Companies no longer have the luxury of assuming that they can survive glitches in the market with a few last-minute tweaks. The following articles explore six key and interconnected elements in more detail—the six Rs. They provide a great way to assess the health of your business and its areas of strength and weakness, let’s focus this time on Reason.

 
 
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October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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August 15th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Leading in Turbulent Times. Where is the full picture?

 

Luis Gallardo, Author of Brands & Rousers. The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

 

There are two things we can say for certain about the future: it will be different, and it will surprise. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from the events of the late 20th Century and the first decade of the 21st it is this: it is not simply what we know that matters, but how we react to what we do not know.

 
 
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