January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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December 12th, 2012  |  Published in Reason, Reputation

Reputation Is Critical To Sustained Growth

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Reputation is about managing the perceptions that define reality

 

If you have any doubt about just how critical reputation is, think for a moment about the horrendous mistakes made by Enron, Lehman Brothers and WorldComm, and what those errors did to the reputations of these giant firms.

 
 
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November 29th, 2012  |  Published in Act, Revenues, Rouser

Why a Big Business Should Still Be Entrepreneurial

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Score

 

Companies are built on entrepreneurial principles, but the same traits, which fostered initial success, can be the first to fall to the wayside as a business grows. Keep your company riding the fine line between small shops and big business by focusing on these top startup traits:

 
 
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November 15th, 2012  |  Published in Act, Revenues

Revenue Leads to Growth—Where Is Yours?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

Understanding why revenue is critical and how to grow it are vital to small business health

 

The next building block of a successful small business is revenue; specifically, how best to establish a robust business model that generates profitable income. Understanding why revenue is critical to success is not hard: quite simply, without it, everything else is for nothing.

 
 
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June 6th, 2011  |  Published in Insights & ideas, Reason, Uncategorized

“Only critical feedback helps us go the extra mile”

Elisa Nistri is Marketing Director of Tetra Pak in Italy.

Read what she told Thap!


Many executives and companies around the world want their products to be different and ‘unique on shelf’ when in the reality the priority number one for us all should rather be ‘being relevant’ to consumers, i.e. satisfying their unfulfilled needs. Red Bull entered the market using just another type of can (a bit taller and slimmer but in the end nothing but another can) and yet managed to create a totally new market segment and position for themselves. Why? Because they found a way to be relevant, because consumers needed an energy kick here and there and Red Bull fulfilled such need.

 
 
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May 31st, 2011  |  Published in Insights & ideas, Revenues

“Alarmingly many companies do not have a coherent view of their Value Proposition”

 

Seán Meehan has just published the book “Beyond the familiar”, where he offers a practical framework to help companies achieve long-term organic profit growth. He is an expert on Marketing, Management and Innovation. He has been interviewed by Thap. Read what he told us!


Thap: Relevance vs. Differentiation, reading your new book “Beyond the familiar” it seems to be a key topic not properly solved in many companies.


Seán Meehan: Beyond the Familiar has been called a kind of follow on to “Simply Better: Creating customer value by delivering what matters most” (Barwise and Meehan, 2004) which set our stall on the topic of differentiation, best summarized by the following statement:

 
 
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