January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
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January 21st, 2013  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Why Companies Need a Chief Reason Officer

Bruce Rogers, Chief Insights Officer for Forbes Media interviews Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Forbes

 

The world is changing faster now than ever before, and if companies don’t react quickly and effectively to those changes, they’re destined to fall by the wayside. One way corporations can keep ahead of the curve is by installing a Chief Reason Officer (CRO), or so says Luis Gallardo, a global brand and marketing leader and author of the just-published book Brands and Rousers.

 
 
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December 28th, 2012  |  Published in Resilience, Rouser

Is Your Business Resilient Enough?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

The ability to quickly adapt, recover and reinvigorate in business is a constant requirement

 

“I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game-winning shot … and I missed. I have failed over and over and over again in my life. And that’s precisely why I succeed,” said basketball great Michael Jordan.

 

In a world defined by rapid change and volatility, resilience has taken on a whole new meaning. It is no longer simply a case of being able to fend off the occasional knock here and there–the ability to quickly adapt, recover and return reinvigorated is a constant requirement.

 
 
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October 31st, 2012  |  Published in Reason, Revenues

What is Your Company’s Reason?

Reason-Brands-Rousers-Luis-GallardoLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Be sure your company has a good reason and it is communicated to stakeholders

 

As I explained in my previous article, certainty is a thing of the past. Companies no longer have the luxury of assuming that they can survive glitches in the market with a few last-minute tweaks. The following articles explore six key and interconnected elements in more detail—the six Rs. They provide a great way to assess the health of your business and its areas of strength and weakness, let’s focus this time on Reason.

 
 
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October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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October 7th, 2012  |  Published in Act, Revenues, Rouser, Think

Five Things You Can Do to Get to the Next Level

Next Level Luis GallardoLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Under30CEO

 

Successful businesses have one thing in common: They change, and they change well. But while change is necessary, volatility can make or break a company in today’s tumultuous business world. Progressing to the “next level” is a goal of many, but an outcome for few; old patterns simply don’t apply anymore.

 
 
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September 27th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Zappos, or what it takes to deliver “wow” experiences to customers – Brands & Rousers case

Zappos Brands RousersZappos, the “world’s most popular shoe store,” headquartered in Nevada with operations in the USA and Canada, is rapidly becoming the premiere destination for online shoes, handbags, and clothing. The value proposition? Online shoes with superior customer service.

 

 
 
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September 17th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Grameen Bank is in business to enable the poor, especially the poorest – Brands & Rousers case

Grameen Bank Brands Rousers

Headquartered in Bangladesh, Grameen Bank is a leading micro-lending social bank lead by 2006 Nobel Peace Prize winner Muhammad Yunus. Through discipline, unity, courage, and hard work, Grameen Bank is in business to enable the poor, especially the poorest, to create a world without poverty.

 

 
 
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September 5th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Lego aims to inspire and develop the builders of tomorrow – Brands & Rousers case

LEGO BRAND ROUSERS

 

As the fifth largest manufacturer of play materials in the world, this Denmark-based global brand with operations in over 130 countries worldwide, aims to inspire and develop the builders of tomorrow. Through the brand values of imagination, creativity, fun, learning, caring and quality, they are “inventing the future of play.

 
 
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August 25th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Mindfulness, brands & rousers for the new world reality

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Employer Branding Revolution

 

In recent decades, several themes have shaped business life as a whole and executives’ thinking in particular. These issues include the rise of technology and its impact both on what customers want and what business can achieve. Interestingly, history suggests that the impact of technology is often over-estimated in the short-term and under-estimated in the long-term.

 

 
 
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