January 30th, 2013  |  Published in Holistic, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think, Uncategorized

How Renaming the C-Suite Can Spark Innovation

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @Innovation Excellence

 

Today’s business leaders need to adjust their way of thinking. The world is changing faster than ever before, and executives must be able to think holistically and act personally to stay ahead of the curve. Making this a reality requires organizations to refocus their approach to the C-Suite. New titles for CXOs such as chief of reason, chief resilience officer, and chief rouser will open the door to innovation like never before.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , ,

December 12th, 2012  |  Published in Reason, Reputation

Reputation Is Critical To Sustained Growth

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

Reputation is about managing the perceptions that define reality

 

If you have any doubt about just how critical reputation is, think for a moment about the horrendous mistakes made by Enron, Lehman Brothers and WorldComm, and what those errors did to the reputations of these giant firms.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , ,

October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , ,

September 27th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Zappos, or what it takes to deliver “wow” experiences to customers – Brands & Rousers case

Zappos Brands RousersZappos, the “world’s most popular shoe store,” headquartered in Nevada with operations in the USA and Canada, is rapidly becoming the premiere destination for online shoes, handbags, and clothing. The value proposition? Online shoes with superior customer service.

 

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , ,

September 17th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Grameen Bank is in business to enable the poor, especially the poorest – Brands & Rousers case

Grameen Bank Brands Rousers

Headquartered in Bangladesh, Grameen Bank is a leading micro-lending social bank lead by 2006 Nobel Peace Prize winner Muhammad Yunus. Through discipline, unity, courage, and hard work, Grameen Bank is in business to enable the poor, especially the poorest, to create a world without poverty.

 

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , ,

September 5th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

Lego aims to inspire and develop the builders of tomorrow – Brands & Rousers case

LEGO BRAND ROUSERS

 

As the fifth largest manufacturer of play materials in the world, this Denmark-based global brand with operations in over 130 countries worldwide, aims to inspire and develop the builders of tomorrow. Through the brand values of imagination, creativity, fun, learning, caring and quality, they are “inventing the future of play.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , ,

August 25th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Mindfulness, brands & rousers for the new world reality

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Employer Branding Revolution

 

In recent decades, several themes have shaped business life as a whole and executives’ thinking in particular. These issues include the rise of technology and its impact both on what customers want and what business can achieve. Interestingly, history suggests that the impact of technology is often over-estimated in the short-term and under-estimated in the long-term.

 

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , ,

August 15th, 2012  |  Published in Act, Holistic, Personal, Reason, Relationships, Reputation, Resilience, Revenues, Rouser, Think

Leading in Turbulent Times. Where is the full picture?

 

Luis Gallardo, Author of Brands & Rousers. The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

 

There are two things we can say for certain about the future: it will be different, and it will surprise. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from the events of the late 20th Century and the first decade of the 21st it is this: it is not simply what we know that matters, but how we react to what we do not know.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , , ,

March 23rd, 2012  |  Published in Insights & ideas, Reason, Relationships, Reputation, Resilience, Revenues, Rouser

It’s People-to-People and Not B2B

Christopher Van Mossevelde, Editor of Employer Branding Today

 

Meeting with Luis Gallardo, one of the speakers at the Universum Awards in Sweden, one couldn’t help but acknowledge the charisma and warmth of this man. Luis is the founder and CEO of ThapGroup, a consultancy that helps companies adopt the: Think Holistic Act Personal business philosophy. Previously, he was managing director of global brand and marketing at Deloitte and has a wealth of experience in the field.

 

Luis held a session entitled “Build your Future Employer Brand” and the audience bought into the main idea: What does a brand stand for? What does it want to be known for? As he rightly pointed out, so many professionals in the field don’t know the answers to these questions and if they do, they might just be off track.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , , , , , ,

March 7th, 2012  |  Published in Reason, Reputation, Revenues

McDonald’s Sign Going Green, Or I Will not Eat Green Eggs and Ham.

Phil Granof, Founder and CEO of Protobrand

 

I am not without sin when it comes to hamburgers. I don’t care if they are good for me, or for the cows, or for the environment. (Ok, I care a little bit, and I exercise four times a week.) I’ll even let my kids have a McDonald’s hamburger once in a while, and honest to goodness, they look happy when eating happy meals. Go figure.

 

I am not without sin when it comes to living green. I drive a german automobile that gets 16 mpg in the city, and I have a gas powered leaf blower that could clear out a freshly filled grave. (For the record, I have purchased a carbon offset for my bad deeds, and I don’t disturb the recently departed.) Honest to goodness, I’m happy when I drive my car, and especially when I use my satanic leaf blower. Go figure.

 
 
Read the rest of this entry »

Share and THAP!:

  • Facebook
  • Twitter
  • LinkedIn
  • Digg
  • Email
  • StumbleUpon
  • Blogger

Tags: , , , , , , , ,