Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

Previously posted @ Latin Business Today

Relationships are the cornerstone of a new era of people-to-people businesses

All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate the parts than you could separate a stem from a flower–the whole plant clearly needs both parts. The quality of relationships is a very real asset of the business. The learning, generation of knowledge, improvements and innovations that result from good relationships all contribute to the bottom line.

 
 
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Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

Previously posted @ Score

Companies are built on entrepreneurial principles, but the same traits, which fostered initial success, can be the first to fall to the wayside as a business grows. Keep your company riding the fine line between small shops and big business by focusing on these top startup traits:

 
 
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Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

Previously posted @ Latin Business Today

Understanding why revenue is critical and how to grow it are vital to small business health

The next building block of a successful small business is revenue; specifically, how best to establish a robust business model that generates profitable income. Understanding why revenue is critical to success is not hard: quite simply, without it, everything else is for nothing.

 
 
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Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

Previously posted @ Latin Business Today

The business world is shifting and it’s wise to understand and take advantage of the new rules

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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Zappos, the “world’s most popular shoe store,” headquartered in Nevada with operations in the USA and Canada, is rapidly becoming the premiere destination for online shoes, handbags, and clothing. The value proposition? Online shoes with superior customer service.

 
 
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Headquartered in Bangladesh, Grameen Bank is a leading micro-lending social bank lead by 2006 Nobel Peace Prize winner Muhammad Yunus. Through discipline, unity, courage, and hard work, Grameen Bank is in business to enable the poor, especially the poorest, to create a world without poverty.

 
 
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As the fifth largest manufacturer of play materials in the world, this Denmark-based global brand with operations in over 130 countries worldwide, aims to inspire and develop the builders of tomorrow. Through the brand values of imagination, creativity, fun, learning, caring and quality, they are “inventing the future of play.”

 
 
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Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

Previously posted @ Employer Branding Revolution

In recent decades, several themes have shaped business life as a whole and executives’ thinking in particular. These issues include the rise of technology and its impact both on what customers want and what business can achieve. Interestingly, history suggests that the impact of technology is often over-estimated in the short-term and under-estimated in the long-term.

 
 
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Luis Gallardo, Author of Brands & Rousers. The Holistic System to Foster High-Performing Businesses, Brands and Careers.

There are two things we can say for certain about the future: it will be different, and it will surprise. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from the events of the late 20th Century and the first decade of the 21st it is this: it is not simply what we know that matters, but how we react to what we do not know.

 
 
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Nadine B. Hack, named one of 100 Top Thought Leaders on Trustworthy Business Behavior, is Executive-in-Residence at IMD in Lausanne, Switzerland, and President and CEO of beCause Global Consulting based out of New York, USA.  She has advised The Coca-Cola Company, Omnicom Group, Unilever and other Fortune 500 companies on rethinking stakeholder engagement.  Follow Ms. Hack on Twitter @nadinehack and at http://blog.beCause.net.

This article details my concept of “Strategic Relational Engagement (SRE).”  By developing productive rapport with internal and external stakeholders, a company increases its bottom-line and its strategic impact, while often heightening its status as a good corporate citizen.

 
 
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