November 15th, 2012  |  Published in Act, Revenues

Revenue Leads to Growth—Where Is Yours?

Luis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

Understanding why revenue is critical and how to grow it are vital to small business health

 

The next building block of a successful small business is revenue; specifically, how best to establish a robust business model that generates profitable income. Understanding why revenue is critical to success is not hard: quite simply, without it, everything else is for nothing.

 
 
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October 24th, 2012  |  Published in Reason, Relationships, Reputation, Resilience, Revenues, Rouser

A Shifting World and New Rules Advantages

6Rs Luis Gallardo Brand StrategyLuis Gallardo, Author of Brands & Rousers.The Holistic System to Foster High-Performing Businesses, Brands and Careers.

 

Previously posted @ Latin Business Today

 

The business world is shifting and it’s wise to understand and take advantage of the new rules

 

When I became the global marketing and brand leader for Deloitte, I was sure of only two things: there was much that I needed to learn quickly, and I could minimize typical learning curve mistakes by following the conventional wisdom–Think Global, Act Local.

 
 
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October 21st, 2011  |  Published in frameworks, Insights & ideas, Relationships

Return on Relationship, ROR (#RonR) – Implications for Global Impact

 

Ted Rubin is a leading social marketing strategist and coined the term ROR, Return on Relationship

 

We are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust).  This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing business worldwide.

 

 
 
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August 27th, 2011  |  Published in Insights & ideas, Think

Is Market Research Precisely Wrong?

 

Rob Stevens is Director of THiNK Eyetracking. THiNK is a provider of consumer insight.

 

 

There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it:

“People don’t do what they say, don’t say what they think, and don’t think how they feel.”

Traditional methods of market research focus on what can be gleaned from the conscious mind largely because until recently the tools to investigate the subconscious mind were not readily available.

 
 
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June 24th, 2011  |  Published in Insights & ideas, Reputation

Brand as a tool to THAP

Brian Rafferty is Global Director, Customer Insights at Siegel + Gale

 

Brand is an essential means for enabling organizations to think holistically and act personal. It is often difficult, however, to convince organizations to understand and rally around this concept. Here are a few thoughts on how this can happen.

 

The power of brand

 

Think Holistic, Act Personal, the platform created by Luis, is a powerful concept. 

 
 
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May 31st, 2011  |  Published in Insights & ideas, Revenues

“Alarmingly many companies do not have a coherent view of their Value Proposition”

 

Seán Meehan has just published the book “Beyond the familiar”, where he offers a practical framework to help companies achieve long-term organic profit growth. He is an expert on Marketing, Management and Innovation. He has been interviewed by Thap. Read what he told us!


Thap: Relevance vs. Differentiation, reading your new book “Beyond the familiar” it seems to be a key topic not properly solved in many companies.


Seán Meehan: Beyond the Familiar has been called a kind of follow on to “Simply Better: Creating customer value by delivering what matters most” (Barwise and Meehan, 2004) which set our stall on the topic of differentiation, best summarized by the following statement:

 
 
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